Out of This World: NASA's Use of Digital Media with Stephanie Schierholz, Social Media Manager at NASA.
Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
Stephanie Schierholz is social media manager at NASA.
NASA's social media manager Stephanie Schierholz describes how NASA uses social media to increase awareness about its space program. She explains that NASA's activities range from earthbound partnerships with Foursquare and Gowalla to enabling astronauts to tweet from space.