From its very inception, Microsoft's Bing set out to disrupt the search market, and gamification has always been part of the mix. By thinking about search in fun, new ways, Bing Rewards has had both notable successes and challenges in engaging audiences and making sustainable long-term economics. Most Recently Bing's rewards program gives people opportunities to earn credits -- redeemable for various rewards -- just for searching and exploring Bing.
Bing's Neal Freeland gives an in-depth look into the successes, challenges and history of building a rewards program around non-traditional interactions like search. From their exhaustive analytics, Freeland shares key metrics and lessons that can be leveraged to create meaningful, scalable engagement. ,br />Audience members will walk away from this session with tips and insider insights from one of the world's leading gamification initiatives.
Neal Freeland is Director for Bing, managing engineering teams to build loyalty marketing programs. Previously, he was Vice President for BuddyTV, the #1 independent social media site for TV fans, and Vice President for Zango, where he deployed a $25 million marketing budget leading to a strategic acquisition by blinkx.
Prior to Zango, Neal was Director at Microsoft, where he managed $125 million marketing budget and helped launch Live Search. During his five years at Microsoft, he also held product management positions in MSN and Windows Live. Prior to Microsoft, Neal served as an officer in the U.S. Navy.