Building for Success in Campaigning and Organizing with Joe Rospars, founding partner & creative director at Blue State Digital.
Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
Scott is a Clinical Professor of Marketing at the NYU Stern School of Business, where he teaches brand strategy and luxury marketing, and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
Joe Rospars is a founding partner & creative director at Blue State Digital. Rospars oversees all of Blue State Digital's strategy agency engagements.
From January 2007 through the inauguration in January 2009, Joe was Barack Obama's principal digital strategist. He took a leave from BSD to serve as the New Media Director for Obama's presidential campaign, where he oversaw all online aspects of the unprecedented fundraising, communications, and grassroots mobilization effort. Joe led a wide-ranging program that integrated design and branding, web and video content, mass email, text messaging, and online advertising, organizing, and fundraising.
Prior to the Obama campaign, Joe led BSD's work with Governor Howard Dean, from the founding of Democracy for America through Dean's historic 50-state strategy and the 2006 election victories. Joe got his start as a writer for Dean's 2004 presidential campaign.
Joe has been named to the Advertising Age "Digital A-List," and Rolling Stone included him among "100 People Who Are Changing America." He holds a bachelor's degree in political science from the George Washington University.
Blue State Digital founder Joe Rospars examines how social media creates opportunities for organizations to foster deeper and more engaged relationships with followers and members. "You have an opportunity to take your message directly to people," explains Rospars, "without the intermediate step of the press."