In our new, gamified world, we need a more powerful metric that easily conveys to advertisers, investors and even consumers, how engaging are our sites, apps and experiences. In this barnstorming keynote, Conference Chair and author of Game Based Marketing, Gabe Zichermann, shares the latest insights from his research on engagement metrics.
Zichermann also shares the state of the art and lay out a clear path for you to measure your consumer engagement to maximize ROI and make the right decisions. Learn how Zynga and other successful social game design companies live and breathe metrics, and how you can bring that same discipline to your engagement marketing and design.
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book, “Game-Based Marketing” (Wiley, 2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the Founder Institute in Manhattan. Follow Gabe on Twitter @gzicherm