Points and Virtual Currency are at the heart of gamification and engagement systems -- but what makes a good point system great, and how do you avoid the biggest pitfalls of designing virtual economies? Should you focus on big redeemable point systems or design around experience and skill points? Do you need to run a dual-point economy as has become the rage in social gaming circles, or will a great XP system suffice?
When should you partner with big point issuers like Facebook Credits or Airline Programs, and when should you go it alone? What critical design and customer service impacts do point economies create? From the front line of the virtual economy craze, this panel brings together some of the sharpest minds -- and pencils -- for a lively debate around best practices, pitfalls and achieving perfection.
Noman Ali is CEO at Peanut Labs. Ali manages the growth and development of the vast network of Peanut Labs partner communities. In his role, Ali leads the business development and technical design of the network's use of Peanut Labs Sample3.0 technology. Ali is a key resource for market research clients, providing survey development support for the online, socially networked audience and maintaining a high quality user experience.
Noman brings extensive experience to the team in areas of bridging the gap between incidence rates and user experience issues of market research and the flawless user experience required by social communities by leveraging his experience as Product Manager and VP of Engineering at Xuqa.com.
Ali holds a Bachelor of Science degree from Fast-Nu, Karachi, Pakistan.
Clive Downie is Vice President of Marketing at ngmoco.
Amit Fulay is a Product Manager at Google. Amit is responsible for Google's strategy around virtual currency and loyalty programs. Previously, Fulay was the Director of Product Management at Jambool, a leading virtual currency monetization startup that was acquired by Google in August 2010.
Before Jambool, Fulay worked in the advertising division at Microsoft helping the company create a targeting platform for Display Ads. Fulay holds a Master's and Bachelor's degree in Computer Science.
Geoffrey Nuval is CEO at EVO Media Group (DevHub).
Samantha Skey works with top consumer internet companies to build scalable business models amid rapid growth.
As Chief Revenue Officer for Recyclebank, a New York City-based clean web company, Skey built the company’s advertising and rewards strategy to serve thousands of brands. Recyclebank motivates and rewards green actionsamong mainstream consumers.
Skey was Chief Marketing Officer at Passenger, Inc., a social software company providing online community for consumer brands, where she remains an advisor. Prior to Passenger, Skey was Executive Vice President of Strategic Marketing at Alloy Inc. She has served in management positions at the Walt Disney Company and CNET and started her digital career at Interactive Imaginations’ award-winning Riddler, one of the web’s first real-time,multi-player, reward-based gaming sites.
A frequent presenter and commentator for digital and advertising business and trade media, Skey lends free time to consult leading organizations in driving social impact through digital engagement. She holds a BA in Comparative Literature from Hamilton College.
Skey sits on the advisory board of The Bronx Academy of Letters, YouthNoise, ad:tech and SmartyPants Ltd.
Dean Takahashi is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects.
Takahashi previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. Takahashi is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked.