Crowdsourcing Innovation in the Public Sector with Brandon Kessler, founder of ChallengePost.
Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
Brandon Kessler is the founder and CEO of ChallengePost, a New York City-based start-up that is a marketplace for challenges. A Challenge takes place when an unsolved problem is released to the public by an organization or individual, with a prize reserved for the solver.
Current clients include the City of New York, First Lady Michelle Obama and the USDA, Thomson Reuters, Samsung, and more. ChallengePost recently created and launched Challenge.gov, the Governmentwide Challenge Platform for the US federal government.
Prior to that, Kessler founded independent record label Messenger Records, which was repeatedly singled out for its early embrace of the internet, and its creative use of grassroots promotions. Before Messenger Records and while in college, he founded a college radio promotion company and a street marketing promotions company. Kessler holds undergraduate and MBA degrees from Columbia University.