Engaging Your Audience Through Social Media with Amy Ganderson, Associate Director of Digital Marketing at The Nature Conservancy.
Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
As an Associate Director of Digital Marketing for The Nature Conservancy, Amy Ganderson manages the Conservancy's ever-growing social media networks, including Facebook, Twitter, and YouTube. In addition to owning the social media strategy for the organization, she manages the Nature.org web analytics program, search engine optimization approach, and paid advertising strategy.
Prior to joining The Nature Conservancy, Amy worked in e-commerce for Discovery Communications. While at Discovery Communications, she managed paid search and developed partnerships with Amazon and EBay, both in conjunction with Discovery Channel's online store. She also launched a corporate sales business. Amy began her career in retail buying and planning for Perry Ellis International and Bloomingdale's Department Stores.
Amy received an MBA from The George Washington University and a B.S. from Cornell University. Amy resides in Arlington, Virginia where, in her spare time, she enjoys leveraging her social media expertise by marketing local rock bands.