The Future of Media Consumption, Measurement, and Platforms
Fusing Online and Offline Media: Tactics, Best Practices, & Case Studies with Annalect Group CEO Scott Hagedorn.
This half-day L2 clinic helps managers navigate seismic shifts in technology, media, and consumer behavior to build robust media plans for their brands that are dynamic in nature and ROI accountable. The clinic covers industry-wide trends in digital and social media, best practices in online media planning and tactical suggestions for allocating media spend in 2011.
Scott runs PHD in the US, and is responsible for nearly $4B in client media investments annually (as reported by RECMA). He provides strategic vision and leadership across PHD's five regional US offices. Scott brings experience working with major accounts in addition to a highly successful and superior new-business track record. In his 14 years in Marketing, Scott has excelled as a digital expert, brand planner, marketing strategist, direct response guru and entrepreneur.
Prior to joining PHD, Scott worked as the Managing Director of OMD East, a role that was redefined with a stronger focus on digital and analytics. During his tenure, OMD was awarded Global Media Agency of the Year and won top awards for digital creativity. Scott was responsible for the Eli Lilly and Schering Plough businesses at OMD. Scott had also worked as the US Director of OMD Digital, supervising all digital efforts across OMD Digital's US properties in New York, Chicago, Los Angeles and San Francisco.
Prior to OMD, he was the Chief Interactive Officer of Omnicom direct agency, Rapp Worldwide whose clients included Merck and Novartis. Scott was named to Crain's 40 Under 40 list in 2008.