The Future of Media Consumption, Measurement, and Platforms
Re-thinking Measurement and Effectiveness of Media in a Digital Age with NYU director of research, E. Craig Stacey.
This half-day L2 clinic helps managers navigate seismic shifts in technology, media, and consumer behavior to build robust media plans for their brands that are dynamic in nature and ROI accountable. The clinic covers industry-wide trends in digital and social media, best practices in online media planning and tactical suggestions for allocating media spend in 2011.
E. Craig Stacey
E. Craig Stacey, PhD is a recognized expert in the area of marketing productivity analysis with a special emphasis on marketing mix modeling and online versus offline marketing resource allocation.
He is a founding partner of the Analytic Consulting Group and previously served as Analytics Director for MarketShare Partners. Prior to joining MSP, he was Managing Partner at ACG Solutions and Industry Liaison for Emory University's Zyman Institute of Brand Science. He was previously employed as Director of Marketing Science for The Coca-Cola Company and as Vice President of Marketing Science at DemandTec. He has also served as Senior Vice President, Analytic Product Management and Development, at Information Resources, Inc.
Stacey received his Ph.D. in Marketing and Statistics from the University of Alabama in 1992, where he specialized in econometric applications of marketplace data. Stacey has consulted on projects for many industries, including consumer products, entertainment, financial services, quick-service restaurants, telecommunications, and transportation.
He has served as a faculty member at leading business schools, teaching marketing productivity analysis, pricing strategy and tactics, and marketing management. Stacey has served as a Trustee of the Marketing Science Institute and as a member of the Advisory Board for The University of Georgia's Master of Marketing Research program.
E. Craig Stacey is Director of Research at the NYU Center for Measurable Marketing. He discusses his work for the online travel search engine Kayak.com and explains how certain forms of marketing are much more effective at driving search activity.