On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.
L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.
Jennifer Hyman has been the Chief Executive Officer of Rent the Runway since the company's founding in November 2008. She is responsible for all areas of the business including technology, fashion, sales, marketing, operations, customer experience, and people management. A "Netflix for fashion," Rent the Runway is a members-only fashion community that enables women to rent dresses and accessories before special occasions in their life at a fraction of the retail price.