On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.
L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.
Back in high school in Minneapolis, Minn, after watching "Norma Rae" for the first time, Soraya stood on a stage in front of her classmates and asked them to tear out the labels in their mall-purchased sweaters to show solidarity for the workers who made them.
She still likes the movie a lot. Soraya co-created Zady to help her friends look stylish while feeling good about the clothes they are wearing.