On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.
L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.
Hayley Barna is co-founder of Birchbox.
Katia Beauchamp is the Co-Founder of Birchbox, the discovery commerce company changing the way women and men women shop for beauty, grooming and lifestyle products. Through its multi-channel platform, the Birchbox experience features personalized sampling, informative editorial content and a hand-picked online store.
Katia began her career as an entrepreneur after graduating from Harvard Business School in 2010, where she met Hayley Barna, her Birchbox Co-founder. Prior to founding Birchbox, Katia worked in structured finance and commercial real estate. A native Texan, Beauchamp has a master’s degree in Business Administration from Harvard Business School and a bachelor’s degree in International Studies & Economics from Vassar College.