On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.
L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.
Luke Williams is a leading consultant, educator, and speaker specializing in disruptive innovation. For more than a decade, he has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands.
Williams is a Fellow at frog design, one of the world’s most influential innovation companies, and Adjunct Professor of Innovation at NYU Stern School of Business. He has been invited to speak worldwide, and his views have been featured in BusinessWeek, Fast Company, and NPR (National Public Radio). Williams is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business (FT Press, January 2011). He lives in New York.
Frog Design's Luke Williams explains that instead of compiling a laundry list of features and requirements when briefing the design team on the Apple Macintosh SE (aka: Project "Snow White"), Steve Jobs simply said: "I want Bob Dylan songs."