On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.
L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.
Greg is the founder of SocialChorus, the leading advocates marketing company. Greg has helped brands and consumers connect online since the early days of the Internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and AOL. He likes to play soccer, collect photos and cook.
Kathleen Taylor is President and CEO of Four Seasons Hotels and Resorts.
Four Seasons CEO Kathleen Taylor expands on the franchise's social web strategy, which she says operates autonomously as opposed to adhering to strict corporate strategy. Guests are now sending tweets to the Four Seasons while in house, says Taylor, and it's the hotel's job to respond.