On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.
L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.
Gary Vaynerchuk, the “Social Media Sommelier,” digital marketing guru, and wine expert is presenting on “How Business Must Adapt to Social Media.” A self-trained wine expert, he revolutionized the wine industry and is admired for creating a new generation of branding, focusing on the Internet and leveraging social media tools. He has appeared on Late Night with Conan O'Brien, The Ellen DeGeneres Show, NBC's TODAY, CNBC's Mad Money with Jim Cramer, and The Big Idea with Donny Deutsch. Gary has also been featured in The New York Times, The Wall Street Journal, TIME, and USA Today. A best-selling author of Crush It! Why Now is the Time to Cash in on your Passion and The Thank You Economy.
Entrepreneur Gary Vaynerchuk highlights the opportunity many brands are missing out on to create relationships with their customers via social media. "If you're not paying attention to the fact that we have now conditioned ourselves as humans to actually have relationships with logos," says Vaynerchuck, "you're missing out on something that is...extremely powerful."