On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.
L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.
Frans Johansson is an author, speaker and entrepreneur. The Medici Effect was named one of the best innovation books of the year by several organizations and was selected as one of the top 10 best business books by Amazon.com. It has been translated into 17 languages.
The book looks at how individuals, teams and organizations can create an explosion of remarkable ideas at the intersection of different fields, cultures and industries. Johansson has been living in the Intersection most of his life; he was a founder of both a Boston-based software company and a medical device company operating out of Baltimore, Maryland and Stockholm, Sweden. He has written articles on healthcare, information technology and the science of sport fishing. He has been featured on CNN's AC360, ABC's Early Morning Show, and CNBC's The Business of Innovation series along with Jack Welch and Muhammad Yunus.