On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.
L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.
Imran Amed is a fashion business adviser, writer and entrepreneur, and is Founder and Editor of The Business of Fashion.
Bringing a unique understanding of the creative and commercial sides of fashion, Amed has emerged as one of the fashion industry's leading thinkers on digital media. In his consulting work with Amed & Co. for international luxury brands, private equity firms and independent investors, he acts as a bridge between the industryâ€™s most gifted creative and business talent and shapes strategies for the new digital reality.
Amed enjoys discovering new fashion talent. He is an Associate Lecturer at Central St Martin's College of Art & Design and leads a bespoke mentoring program for promising young designers at Fashion East, London's premier fashion incubator. He has been invited to sit on juries at international fashion competitions and art colleges including The Royal Academy of Fine Arts in Antwerp and the Austrian Fashion Awards in Vienna.
Amed's expertise is regularly called upon by the international fashion and business media, including the BBC, The New York Times, The Wall Street Journal, Luxury Briefing, Dow Jones, The South China Morning Post, and Women's Wear Daily. His writing has been published in the Financial Times, Vogue India and JC Report.
In 2009, London's Independent newspaper named Amed amongst the most "inspirational, interesting, and influential people" in the UK's online fashion industry.
Previously, Amed was a management consultant at McKinsey & Co. He has an MBA from Harvard Business School and a B.Com from McGill University.
Christene Barberich is the editor-in-chief of the Webby award-winning fashion and lifestyle website, Refinery29. She is also the New York Times best-selling author of Style Stalking. Prior to launching Refinery29 in 2005, she held posts at Gourmet Magazine, The Daily, and The New Yorker. Her fashion and design writing have appeared in The New York Times, Travel & Leisure, New York Magazine, Dwell, and Elle Decoration among other titles. In addition to her editorial and new media work, she has provided brand consulting and/or copywriting for a mix of fashion and lifestyle clients, including American Eagle, Nine West, Prada Beauté, Nike, Yves Saint Laurent Fragrance, and others. She lives in Brooklyn.
Tavi Gevinson is a 14-year-old writer and blogger for her fashion blog, Style Rookie, and her blog for Pop magazine, tavi.thepop.com. She has contributed to Harper's Bazaaar, Love, Pop, and Spur in forms of writing, photography, and styling, and was featured on the cover of Pop this past fall.
Tavi has collaborated with Rodarte in a video about their collection with Target, and also acted as a fashion correspondent for Fashion Television in Canada this past Fashion Week. Currently she is collaborating with Diane Pernet and Talenthouse to find a fashion filmmaker, and collaborating with Alia Raza on two short films.