On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.
L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.
Anand Giridharadas is a writer based in Cambridge, Massachusetts. His first book, a work of narrative nonfiction about his return to the India that his parents left, is forthcoming from Times Books in early 2011. It is titled India Calling: An Intimate Portrait of a Nation's Remaking.
New York Times journalist Anand Giridharadas ponders how the concept of truth is changing in the era of Wikipedia, Facebook and other social mediums. "Truth is what large numbers of people collectively say it is," he says.