Fact: As an entrepreneur, you can make decisions quickly. You can adapt quickly to your customers' needs and make it happen. You know you will win because you are good, not because you are a large corporation. But it doesn't mean you cannot work with the titans.
Dilemma: You have no connections to large corporations. You have no idea how to approach big companies like Intuit, Yahoo! and Google or even how to begin.
Solution: Meet the Titans – Intuit, Yahoo! and Google to learn how to work with and approach them.
Moderated by Yujin Chung, Business Development at Andreessen Horowitz, you will meet Jan Bosch, VP of Innovation at Intuit, Bob Upham, Business Development at Yahoo! and Bob Meese, Business Development at Google and understand what it takes to approach and work with the big boys like them!
Watch and learn:
* How to start and build strategic partnership with the big boys * What opportunities are they looking for and working on right now * What you should and should not do when working with them * How to differentiate yourself and find your competitive edge
It's not enough to do things right. Entrepreneurs must know and choose the right strategy to approach big companies.
Jan Bosch is VP of Innovation at Intuit.
Yujin Chung leads business development efforts at Andreessen Horowitz. His role focuses on connecting the firm portfolio with larger companies in the technology ecosystem including web 2.0, mobile, enterprise, advertising agencies, media conglomerates, storage, and SaaS firms. Chung's background spans seed stage venture capital at Genacast Ventures, investment banking at Morgan Stanley, a startup marketing internship with Mixer Labs, digital strategy / business development at Warner Music, and strategy consulting at Bain & Co.
Bob Meese is on the New Business Development team at Google, where he leads partnerships supporting new product launches. He's worked with partners across a broad range of products and markets, including Chrome, gaming, social, mobile, and video.
Previously, Meese was an entrepreneur, venture capitalist, and consultant to high tech clients.
Meese has degrees in Economics and Computer Science from the University of Pennsylvania, and an MBA from the Sloan School of Management at MIT, where he was awarded the Martin Trust Fellowship.
Bob Upham works at Yahoo! as a Director of Strategic Alliances. He works primarily in the geo and location space, partnering with large and small companies who build apps for local, social and mobile use. He's sat on both sides of the table, having founded and run a successful business for 15 years prior to joining Yahoo! and understands the challenges and frustrations in trying to do business with a large company.
Tech leaders like Google can make or break a small company's future, so what should start-ups keep in mind when making their pitch? Bob Meese, New Business Development team leader at Google, shares the most important dos and don'ts for this predicament.