The media landscape has changed immensely and companies need to approach media coverage more strategically. There is a real art to giving relevance to your company and your brand by pegging products, services and even company identity to current events and trends.
Learn from these media rockstars and learn:
* Does Traditional Media Still Matter * How companies should pitch to the media to propel your brand, launch a product, get attention from the media * What you should and should not do when pitching to media outlets * How to craft your stories and soundbite that worth talking about
Mikal E. Belicove is an Entrepreneur magazine columnist & contributing writer and a business strategist specializing in market analysis, messaging and positioning, and content development for a select group of high profile businesses and individuals. Belicove's latest book, The Complete Idiot's Guide to Facebook, was published by Alpha Books/Penguin Group USA in August of this year.
Gagan Biyani grew up in the Silicon Valley and graduated from UC Berkeley with a degree in Economics. Aside from working on Udemy, he writes part-time for TechCrunch's mobile site, MobileCrunch. He loves technology and education, having tutored over 300 students in public speaking, speech and debate and English as a foreign language.
Jason Brooks is a reporter for KCBS and CBS Moneywatch.com.
Sue Kwon is a ConsumerWatch reporter for CBS 5 Eyewitness News and host of Bay Sunday. She brings years of experience covering Bay Area technology and business news for CBS 5 Eyewitness News. Prior to coming to CBS 5, she served as the high-tech reporter for KRON. Kwon covers emerging technology, Silicon Valley companies, stock market developments, and economic trends.
Kwon is a Bay Area native and an active member of the Asian American Journalists Association. She has won three AAJA National Awards for News Reporting. The National Federation of Press Women honored Kwon with First Place Reporting Awards in 2002-2005. She has also received a 2007 Emmy Award, 2005 Emmy Award, 2004 Peninsula Press Club Award, International Communicator Crystal Awards of Excellence, and recognition as an Association of Women Journalists Vivian Castelberry Finalist.
Kwon started her journalism career in the White House Press Office, gathering news summaries for President George H.W. Bush and his staff. She worked as a production assistant at KGO (ABC) in San Francisco before moving to KRON (NBC) to be the Newsroom Trainee. Kwon became a newscast producer at KVUE (ABC) in Austin where she field-produced coverage for the Waco Cult Standoff. She moved West to be a radio and television reporter at KRNV (NBC) in Reno. Kwon returned to KRON in 1996 to anchor local CNN cable news updates and report. Kwon spent a month in Australia bringing the Bay Area live-coverage from the Sydney 2000 Olympics.
Kwon studied British Mass Media at Oxford University in Oxford, England. She graduated from Stanford University in 1990 with a Bachelor's degree in political science and communication. At Stanford, she taught public speaking and wrote for the Stanford Daily.
Ben Parr is the author of “Captivology: The Science of Capturing People’s Attention.” The co-founder of DominateFund, an early-stage venture fund, he is is a columnist for Inc. Magazine, the former Co-Editor and Editor-at-Large of Mashable, and a former columnist and commentator for CNET.
TechCrunch mobile blogger Gagan Biyani claims that the power of the press release is overestimated. Claiming to never have read a press release that was "more valuable than the email above it," Biyani advises publicity-seeking businesses to instead focus on whether their story is actually newsworthy.