Too often, entrepreneurs spend too much time on raising capital (the moolah).
In fact, the secret to building a successful and sustainable business is the emotional capital you create with the people around you.
Your customers buy from you because the way your brand makes them feel, not just for the product features and low price. The importance of having customers early on.
Your partners work with you because they trust you are good with to work with, not just for the commissions you give them.
Your investors give you money because they trust you can make it happen, not purely for the ROI.
Meet Clate Mask. Learn how he did it with very little money but loads of true capital that matters.
Clate Mask is co-founder and CEO of Infusionsoft and New York Times bestselling author of Conquer the Chaos: how to grow a successful small business without going crazy. He started Infusionsoft as a custom software shop headquartered in a strip-mall in Mesa, Arizona 2001 with brothers Eric and Scott Martineau. Over the years, and under his leadership the company has evolved to what it is today, a three-time Inc 500 ranked company with nearly 20,000+ die-hard users of its web-based marketing and sales automation.