We've all heard of Farmville, Mafia Wars, and other Facebook games, but did you know that you don't have to be a game company in order to use game mechanics? Welcome to this year's hottest catch phrase, and at last, a clear look at what it can mean for your startup or small business.
Learn from Groupon, Foursquare, HuffPo, VirginAmerica, Starwood Hotels, Threadless or even a local yoga studio and understand the psychology of game mechanics to drive customer acquisition, repeat visits, and your bottom line.
Meet Megan Casey, cofounder of Squidoo. In this colorful talk she lays out the landscape of "gaming as marketing," asks a lot of what-if questions to get your brain churning with ideas, and shares her own story of applying game mechanics for growing one of the top 100 websites in the world – Squidoo.
* How to use game mechanics to grow your community from scratch * How to direct your user community experience (training new members, celebrating their successful interactions, rewarding them for the behavior that affects your business most). * To see real results from applying game systems to your community (conversation rates, virality, etc.)
Megan Casey is the founding partner and Editor in Chief of Squidoo.com, the popular page publishing platform she started with Seth Godin and a small talented team in 2005. She is widely regarded as one of the most inspiring online strategists and community leaders, and speaks around the country about her "first 100 people" marketing tactics, building core fanbases, and teaching the value of creating your own recommendation economy.