Marketing budgets are always tight. Nowadays, well, they've been stretched beyond tight!
So, how do you decide where to invest the little marketing dollar money you have? More importantly, how would you measure the money you already spent?
It is definitely not about just getting more traffic to the site, more Facebook fans or Twitter followers. It is about reaching qualified leads, increase your lead to customer conversion rate and lower your acquisition cost per customer.
Do not waste money on generating leads that go nowhere. Learn how to measure your marketing campaign and dollar down to a tee.
Dan Martell is the co-founder of www.Flowtown.com, a social marketing platform for small businesses. An award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008.