"If you're trying to build a tribe, a community or a movement, and you want it to be safe and beyond reproach at the same time, you will fail." ~ Seth Godin
The key to building a passionate community is to stay true to your purpose and mission. Identify the passionate few. And make them very happy.
Continue to listen to and serve them. Building your community is a whole new and different way of looking at the world. It's a great way to build your business and engage with your customers.
Learn from Shaherose Charania, Founder of Women 2.0:
* How to communicate your passion and share it with the community * Understand what makes a community great and amazing * How to engage and build a long-term relationship with your community
Shaherose Charania is currently at Opinno, a global network of incubator spaces, entrepreneurs and investors. At heart she is a mobile and telephony junkie. She's led new consumer products at Ribbit (BT). Previously, she was Director of Product Management at JAJAH (sold to Telefonica/O2). Prior to that, she was at TiE overseeing governance and operations of 40+ entrepreneurship centers. She aspires to pour her entrepreneurial spirit into launching mobile solutions for emerging economies. Charania holds a B.A. in Business Admin from The University of Western Ontario's Richard Ivey School of Business.