With over 500 million users, Facebook is no longer just another social network. It is a platform for companies of all sizes to create brand awareness, generate leads, and have real conversations with customers.
Traditional marketing relied on companies creating messages about their brand, product or service. In the Facebook era, people pay attention to companies. They pay attention to friends, watching
When friends join a group, become a fan or download applications (yes, including Farmville).
So, can Facebook go beyond fun and games to deliver actual business results?
Meet Clara Shih, Author of The Facebook Era & CEO of Hearsay and learn:
* How Facebook and Twitter are changing your customer’s behavior, expectations, and relationships – and what that means for your business. * How to create and maintain a Facebook presence for your company * How real companies are succeeding at sourcing leads and engaging customers on Facebook. * How Farmville actually is having a huge marketing impact for several brands
Clara Shih launched Hearsay Social in 2011 to help businesses tap the power of social media. Hearsay Social provides social business software for relationship managers to attract, retain, and grow customer relationships using popular networks, enabling brands to control their message and minimize risk while still empowering their local reps to engage with customers. Having worked in a variety of roles at Google, Microsoft, and Salesforce.com, Shih was one of the first people to grasp the commercial potential of social networks. She developed the first social business app in 2007 and detailed her vision in the New York Times best seller The Facebook Era, which has been used in classes at Harvard Business School. A member of the Starbucks board of directors, she’s been named one of Fortune’s “Most Powerful Women Entrepreneurs,” Fast Company’s “Most Influential People in Technology” and Businessweek’s “Top Young Entrepreneurs.”