"If you're trying to build a tribe, a community or a movement, and you want it to be safe and beyond reproach at the same time, you will fail." ~ Seth Godin
The key to building a passionate community is to stay true to your purpose and mission. Identify the passionate few. Make them very happy.
Continue to listen to and serve them. Building your community is a whole new and different way of looking at the world and *might* be a great way to build your business and engage with your customers.
Learn from Scott Heiferman. Understand what makes a community great, how to get a community started, how to engage and build a long-term relationship with your community and how to deal with criticism from your community.
Scott Heiferman is Co-Founder & CEO of Meetup.
Previously, Heiferman co-founded Fotolog, a photo sharing network where over 30 million people, mostly in South America, have uploaded nearly a billion photos. He also founded i-traffic, a top online ad agency in the 90s. He then fled the ad industry and was influenced by 9/11 to start Meetup. Now over 50,000 Meetups (self-organized community events) happen each week. Millions of people, in over 100 countries, "use the internet to get off the internet" and form local community using the Meetup platform.