The old adage of the "field of dreams" isn't true – create a product or service, sell it and the money will show up. That is not true anymore.
In the last few years, a fundamentally different business model has taken root – one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Even better, those new tools apply to entrepreneurs and business managers too.
Crafting partnerships that drive real results is an art. Like any art, it requires practice and embracing the media. Learn how to define, refine and share via social media with data crunched from every available source to provide your customers with fresh and authentic "shared offers." Welcome to the Mesh, where access to goods and services trumps ownership of them.
* How real money is made among new and trusted brands * How to connect with the right partners and build profitable, sustainable businesses together * The right way to grow your brand, service, community base, and ecosystem around these new business models
As CEO, co-founder and chairman of Ofoto, Lisa Gansky drew on her entrepreneurial spirit and experience developing global web services. Gansky and the team worked to develop Ofoto into a world-class consumer services offering which she left once Kodak Gallery reached over 45M customers in 2005.
In addition to her roles at Ofoto and Eastman Kodak, she was a Co-founder and CEO of GNN, the first commercial website, acquired by AOL in 1995. Gansky has been an investor and board member of more than twenty internet and mobile services companies.