The media landscape has changed immensely and companies need to approach media coverage more strategically. There is a real art to giving relevance to your company and your brand by pegging products, services and even company identity to current events and trends.
Meet Clayton Morris, FOX News Anchor and learn:
* How companies should pitch to the media to propel your brand, launch a product, get attention from the media * What you should and should not do when pitching to media outlets * How to craft your stories and soundbites that worth talking about
Clayton Morris is a current co-host of "Fox & Friends Weekend" on Fox News Channel and a former co-host of the syndicated "The Daily Buzz." In addition to his work at FNC, Morris runs a media consulting company called Action Now Consultant Group. Morris has also appeared as a guest host of CNET's Podcast "The 404." Morris co-hosts a weekly podcast with childhood friend, professional wrestler Mike Quackenbush called "The Grizzly Bear Egg Cafe." Every Friday Morris hosts "Gadgets & Games" on Strategy Room on the Fox website.
Morris graduated with a bachelor's degree from the University of Pittsburgh in 1999. He attended Wilson High School (Spring Township, Pennsylvania) He is a frequent guest-panelist on Fox New's late-night satire show "Red Eye w/ Greg Gutfeld."
Clayton Morris, co-host of "Fox & Friends Weekend," explains methods that work when pitching a story for television, and those that don't. Something that works? A direct message on Twitter, says Morris.