Participation in Social Media and Interactive Marketing is no longer revolutionary. It’s crucial. In 2009, companies with dedicated social media activity boosted sales by over 18%, while those with minimal or no presence saw a 6% decrease. As 2010 marks a shift in consumer mentality from recession to recovery, companies must adjust their strategies according to how customers make purchasing decisions. Brand differentiation will be key, and companies must be at the forefront in areas like social web, mobile apps and SEO in order to create a distinguished customer experience. The simple truth is that there is no magic one-size-fits-all marketing mix.
iStrategy will arm you with the deep understanding how to align social media and digital strategy according to your organization's processes and to achieve the objectives you're after.
Doug Akin is Chief Engagement Officer at Mr. Youth.