Participation in Social Media and Interactive Marketing is no longer revolutionary. It's crucial. In 2009, companies with dedicated social media activity boosted sales by over 18%, while those with minimal or no presence saw a 6% decrease. As 2010 marks a shift in consumer mentality from recession to recovery, companies must adjust their strategies according to how customers make purchasing decisions. Brand differentiation will be key, and companies must be at the forefront in areas like social web, mobile apps and SEO in order to create a distinguished customer experience. The simple truth is that there is no magic one-size-fits-all marketing mix.
iStrategy will arm you with the deep understanding how to align social media and digital strategy according to your organization's processes and to achieve the objectives you're after.
John Jacobs is Chief Marketing Officer and Executive Vice President, Global Index Group for The NASDAQ OMX Group, Inc. (NASDAQ: NDAQ), the world's largest exchange company. As Chief Marketing Officer Jacobs plays a key role in the strategic development and implementation of the company's branding and messaging. His group is responsible for the full spectrum of NASDAQ OMX's brand marketing, including advertising, marketing communications, market research, public relations, and media relations targeting NASDAQ OMX customers and audiences in the U.S. and abroad.
As head of The NASDAQ OMX Global Index Group, Jacobs is responsible for all aspects of its business development, including the creation and licensing of strategy indexes in the U.S. and abroad.
Under his direction, NASDAQ launched the NASDAQ-100 Index Tracking StockSM (QQQQ), one of the most successful financial products in stock market history. To date, NASDAQ Global Funds has launched over 1,800 products based on NASDAQ OMX Indexes in more than 39 countries around the world.
Jacobs earned his BS in accounting from the University of Maryland, is a certified public accountant (CPA), and holds an MBA from Loyola. He has taught Investment Banking and other graduate courses in the MBA programs at both Johns Hopkins University and Georgetown University.