Creative thinking is the soul of great marketing. Monster Worldwide CMO, Ted Gilvar, provides his view of how to inspire and foster creative thinking within integrated marketing. Learn six keys to make creativity part of any approach to successful marketing and how this approach has helped monster.com solidify its position as the leader in global online recruitment.
Learn how to: Apply creativity effectively to solve marketing challenges Let insight guide your approach to creative messaging Navigate the changing landscape of marketing to drive activation
Ted Gilvar has been Executive Vice President and Chief Global Marketing Officer of Monster Worldwide since July 2008.
Mr. Gilvar oversees all aspects of Monster Worldwide's marketing strategy and execution globally. Over his more than 20 years of experience in advertising and marketing, Mr. Gilvar has led successful campaigns, re-branding initiatives and new product launches for some of the world's best brands. Most recently, he was Executive Vice President and Senior Director at BBDO in New York where he headed the Monster account as well as the accounts of other major organizations and corporations.