John Maeda, President of the Rhode Island School of Design, describes how design is helping reinvent business for the 21st century. Maeda's highly-regarded theory of Simplicity, is at once a philosophy, creative manual, and business manifesto.
John Maeda joined Kleiner Perkins Caufield & Byers in 2013 as Design Partner. He advises KPCB portfolio companies on how to maximize the impact of design in their products and company cultures. He serves on the boards of Sonos and Wieden+Kennedy. He also chairs the eBay Design Advisory Board and is a member of the World Economic Forum Global Agenda Council on New Growth Models and a trustee of the Cooper-Hewitt National Design Museum.