The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.
The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
Noah Elkin, Ph.D., is Senior Analyst at eMarketer, where he covers trends in mobile marketing, content and commerce. In addition, he is co-founder and co-chair of the Search Engine Marketing Professional Organization (SEMPO) Emerging Technologies Committee.
Prior to joining eMarketer, Elkin served as managing partner at international search-inspired digital agency Steak, where his responsibilities included driving strategy development for both Steak and its clients, overseeing thought leadership efforts, educating clients and staff about trends in the online advertising marketplace and representing Steak at key industry organizations. Before Steak, Elkin served as the vice president of corporate strategy for iCrossing, where he help to build the company's social media practice and worked with clients in the automotive, financial services and hospitality industries to develop and execute strategies integrating social media into online marketing campaigns. He also authored a highly regarded series of studies on search, interactive, mobile and social media marketing. Elkin holds a Ph.D. from Rutgers University and received a B.A. with honors from Columbia University.