The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.
The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
Eric Litman is Chairman and CEO of Medialets, the most widely deployed rich media advertising and analytics platform for mobile. He is a pioneer of the Internet's commercialization, and as a co-founder of Proxicom, helped to build one of the first, largest, and most successful publicly traded interactive agencies. Litman most recently served as Managing Director of WashingtonVC, an early-stage fund and incubator.
Previously, Litman held senior executive roles in high-growth Internet businesses, as founder and CEO of Viaduct Technologies, a global Internet and mobile interactive agency. He was also instrumental in building digitalNATION, a world leading web hosting and services provider, from its launch through its $100m acquisition by Verio Internet/NTT (NYSE: NTT). Litman began his career with technical and software engineering positions at GEnie, a pre-Internet online service provider, and NeXT Computer.