The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.
The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
Anindya Ghose is an Assistant Professor of Information, Operations, and Management Sciences at NYU Stern. His research analyzes the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure. He is an expert in quantifying the economic value from user-generated content in spaces mediated by social media; modeling and estimating the monetization of content through search engine advertising; modeling consumer behavior in mobile media based social networks; and measuring the welfare impact of the Internet. He has focused primarily on geography and ecommerce, product reviews, reputation systems, sponsored search advertising, mobile commerce, and online used-good markets. He has also worked on the economics of IT-based price discrimination and the economics of information security. He frequently works with leading firms in the information technology, retail, financial services, telecommunications, and travel industries on projects related to internet marketing, user-generated content, and search engine advertising.
Dr. Ghose has a B. Tech in Engineering from the Regional Engineering College (NIT) in Jalandhar, and an M.B.A in Finance, Marketing and Systems from the Indian Institute of Management, Calcutta. He received his M.S. and Ph.D. in Information Systems from Carnegie Mellon University's Tepper School of Business.