The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.
The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
Andy Ellwood is the Director of Business Development for Gowalla. A native of Dallas, TX, Ellwood attended Texas A&M; University and received his degree in Corporate Finance. His experience in luxury sales, business development, and entrepreneurial endeavors includes working with organizations such as Marquis Jet, TIGER 21, One Key, and Northwestern Mutual.
Gowalla is a social service that gives people around the world a new way to express themselves and communicate about the everyday places and the extraordinary settings they enjoy with family and friends. Gowalla creates an easy way for people to record and share their spot in the world, and to build new relationships around common interests. For businesses, campaigns and organizations, Gowalla offers a unique opportunity to reward loyal customers, reach new customers, constituents or fans, to promote important causes, and drive attendance to fun events. From mid-March 2010 to mid-April 2010 Gowalla saw a 65 percent increase in usage, the company now has over 250,000 passport holders on its service and more than 1,000,000 individual spots indexed, worldwide.