The International Advertising Association (IAA West) features a panel of media gurus to discuss the dynamics and future of tablet-enabled advertising and media moderated by Greg Stern of Butler, Shine and Stern.
Panelists include Matt Van Dalsem, Vice President, Marketing, BlackRock; Greg Sterling, Principal of Sterling Market Intelligence/Analyst, Internet2Go; Andy Berkenfield, General Manager, Duncan/Channon; Carilu Dietrich, Director of Global Advertising, Oracle; and Thom Campbell, US Media Manager, Intel Corporation.
Jane Barrett, president of IAA West says, "The advertising, media and marketing community is at the precipice of yet another phase of technology driven change. The rapid evolution of media from paper to glass is fostering significant change and opportunity for our industry. We have empanelled thought leaders from the Bay Area Advertising and Marketing Community to discuss the burgeoning phenomena of tablet enabled media and expect a lively discussion to ensue."
The IAA is the only global partnership of advertisers, agencies, the media, and related services. Its mission is to promote the critical role and benefits of advertising as the vital force behind all healthy economies and the foundation of diverse, independent media in an open society to protect and advance freedom of commercial speech and consumer choice; encourage greater practice and acceptance of advertising self-regulation; provide a forum to debate emerging professional marketing communications issues and their consequences in a fast-changing world environment; take the lead in state-of-the-art professional development, education and training for the marketing communications industry of tomorrow. For more information, please go to www.iaawest.org.
Andy Berkenfield, General Manager of Duncan/Channon, earned an advertising degree from the distinguished Newhouse School at Syracuse University. He cut his marketing teeth working on packaged goods at multinationals in New York, then moved to San Francisco to get into retail and image brands. At Foote, Cone & Belding/SF, he held senior jobs running Taco Bell, Levi's and the $100 million Sega Dreamcast launch.
Joining Duncan/Channon in 2000, he brought a new level of strategic leadership and led giant-killing pitches for Clos du Bois, Network Associates (now McAfee), Birkenstock and others.
Thom Campbell is U.S. Media Manager for Intel Corporation.
Carilu Dietrich is Director of Global Advertising for Oracle.
Greg Sterling is the founding principal of Sterling Market Intelligence (SMI), a consulting and research firm focused on the Internet's influence on offline consumer purchase behavior. He also is a Senior Analyst for Internet2Go, an advisory service from Opus Research tracking the evolution of the mobile Internet.
Before SMI, Sterling ran The Kelsey Group's Interactive Local Media program. Prior to The Kelsey Group, Sterling was at TechTV where he helped produce "Working the Web," a national television show on e-business and the Internet. Before that he was a founding editor and executive producer at AllBusiness.com. And prior to joining AllBusiness, Sterling was a practicing attorney in San Francisco.
As CEO of Butler, Shine, Stern & Partners, Greg Stern looks after general agency and client management as well as the strategic direction of the company.
After graduating from Brown University, Stern worked with Ogilvy in New York, Hong Kong and Indonesia. He met John Butler and Mike Shine while working at Goodby and later joined them in starting BSSP. Stern sits on several boards, including the 4As and SFJazz.
Matt Van Dalsem
Matt Van Dalsem is Vice President of Marketing at BlackRock.