Why Connections Matter: The New Business of Social Gaming featuring Mark Pincus, Founder, CEO, & Chief Product Officer, Zynga; with Jason Tanz, Senior Editor, WIRED.
Disruption happens. A technology breakthrough. A shift in consumer demand. A rise, or fall, in a critical market. Any of these can rewrite the future of a company -- or a whole industry. If you haven't faced this moment, you will soon. It's time to change the way you run your business. Now what?
How you decide to respond is what separates the leaders from the left behind. Today's smartest executives know that disruption is constant and inevitable. They've learned to absorb the shockwave that change brings, and can use that energy to transform their companies and their careers.
At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage. Through one-on-one conversations between speakers and Wired editors and interaction with the speakers, you'll see how disruption is transforming the way smart organizations make decisions, keeping them on a steady path to growth.
Mark Pincus is a leading Internet entrepreneur who has created four successful companies. He founded the online game developer Zynga in 2007 and has led it to success as a provider of casual games for social networking sites. The company currently has more than 700 employees. Its popular titles, including FarmVille, Cafe World, Zynga Poker, FishVille, Mafia Wars, PetVille, and YoVille, are enjoyed by some 235 million active players per month.
Before that, Pincus founded Tribe Networks in 2003, establishing one of the Web's first social networking sites, Tribe.net. In 1997 he cofounded SupportSoft (originally Support.com), a provider of online tech services and support automation software, and he served as the company's chairman and CEO. He had his initial entrepreneurial success in 1995 with Freeloader, the first Web-based push information service for consumers. Pincus regularly speaks at events such as the Game Developers Conference, Web 2.0, and the SNAP Summit. In 2009, he was named CEO of the Year at the Crunchies. He recently established Zynga.org, which facilitates charitable giving through online gameplay.
Jason Tanz is editor at large at WIRED, where he writes frequently for the web and print and helps set the brand’s editorial strategy. He has been at WIRED since 2007; previously he worked at Fortune Small Business, Fortune, and SmartMoney magazines. His work has also appeared in The New York Times, Esquire, and Spin, among many other publications, and he is the author of Other People’s Property: A Shadow History of Hip-Hop in White America. Tanz received a bachelor’s degree from Brown University.