Chasing 100MPG: Racing for the Automotive X Prize featuring Eric Cahill, Senior Director, Progressive Insurance Automotive X PRIZE; with Joe Brown, Senior Associate Editor, WIRED.
Disruption happens. A technology breakthrough. A shift in consumer demand. A rise, or fall, in a critical market. Any of these can rewrite the future of a company -- or a whole industry. If you haven't faced this moment, you will soon. It's time to change the way you run your business. Now what?
How you decide to respond is what separates the leaders from the left behind. Today's smartest executives know that disruption is constant and inevitable. They've learned to absorb the shockwave that change brings, and can use that energy to transform their companies and their careers.
At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage. Through one-on-one conversations between speakers and Wired editors and interaction with the speakers, you'll see how disruption is transforming the way smart organizations make decisions, keeping them on a steady path to growth.
Joe Brown is Associate Editor of Wired magazine.
Brown covers new, forward-looking gadgets for Wired, digging up the most lust-worthy fare for the "Fetish" section. Prior to joining Wired, Brown was editor of Popular Science's "What's New" section. Before that he worked as an auto mechanic, restaurant line cook and forest ranger. Brown graduated from Cornell University.
Eric Cahill is Senior Director of Progressive Insurance Automotive X PRIZE.
With more than 15 years' experience directing complex technology-intense enterprises, Eric Cahill has dedicated his career to bringing clean tech to the automotive industry.
After serving in the Navy, Cahill researched technology uptake in the auto industry and assessed market readiness for alternative fuel and advanced-technology vehicles at GM Powertrain. After several years at Boeing, Cahill joined Quantum Technologies where, as program manager of a hybrid electric vehicle program, he led the team responsible for developing the electric drivetrain technology for the forthcoming Fisker Karma plug-in hybrid sports car.
Before taking the reins of the Progressive Automotive X PRIZE in 2009, Cahill served as COO of an Internet startup and consulted on alternative energy, product strategy, and project management.
Eric Cahill, Senior Director of the Automotive X PRIZE Foundation, agrees with Tim O'Reilly that there is no one "silver bullet" for automobile efficiency, despite that the X PRIZE promotes the search for a car with gas mileage of 100MPG.