Speed to Genius: Disrupting the Speed Creativity Paradigm featuring: Lori Senecal, President & CEO, kirshenbaum bond senecal + partners; Mick McCabe, Chief Strategy Officer, kbs+p; Faris Yakob, Chief Innovation Officer, MDC Partners; and Edward Brojerdi, Chief Creative Technologist, kbs+p. Led by Miles S. Nadal.
Disruption happens. A technology breakthrough. A shift in consumer demand. A rise, or fall, in a critical market. Any of these can rewrite the future of a company -- or a whole industry. If you haven't faced this moment, you will soon. It's time to change the way you run your business. Now what?
How you decide to respond is what separates the leaders from the left behind. Today's smartest executives know that disruption is constant and inevitable. They've learned to absorb the shockwave that change brings, and can use that energy to transform their companies and their careers.
At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage. Through one-on-one conversations between speakers and Wired editors and interaction with the speakers, you'll see how disruption is transforming the way smart organizations make decisions, keeping them on a steady path to growth.
Edward Brojerdi is Chief Creative Technologist for kirshenbaum bond senecal + partners.
Mick McCabe is Chief Strategy Officer of kirshenbaum bond senecal + partners.
Miles S. Nadal
Miles Nadal is the founder and Chairman of MDC Partners, one of the world’s largest marketing and communications networks, whose more than 50 holdings include Crispin Porter + Bogusky, kbs+, Anomaly, 72andSunny, and Bruce Mau Design. The Canadian-born entrepreneur started his first company at age 22. In 1997 he founded First Asset Management in Toronto, with more than $35 billion in funds under management; two years later he was named Ernst & Young’s Entrepreneur of the Year in services. An active member of the Marketing 50, the Global 50, and the G100, Nadal is also a leading philanthropist. He has built and revitalized many facilities for underprivileged youth, health care, and research, including the Miles and Kelly Nadal Laboratory for Molecular Genetics at Israel’s Weizmann Institute. He frequently lectures in schools, universities, and business schools and has established numerous scholarships for students striving to become the entrepreneurs of the future.
Lori Senecal came to kirshenbaum bond senecal + partners in August 2009 from McCann Erickson where she was President of the flagship New York office. Throughout her career, she has continually challenged the status quo and looked for new and better ways of doing things.
Consequently, prior to her position as President, she has held some of the industry's most interesting posts including Global Chief Innovation Officer and Global Director of Content Integration for McCann Worldgroup, as well as conceiving of and launching TAG Ideation, a young-adult specialty marketing unit.
Faris Yakob is Chief Innovation Officer for MDC Partners.