The Makerbot Revolution: Welcome to the Age of Personal Manufacturing featuring Bre Pettis, Cofounder, Makerbot Industries; Cofounder, NYC Resistor.
Disruption happens. A technology breakthrough. A shift in consumer demand. A rise, or fall, in a critical market. Any of these can rewrite the future of a company -- or a whole industry. If you haven't faced this moment, you will soon. It's time to change the way you run your business. Now what?
How you decide to respond is what separates the leaders from the left behind. Today's smartest executives know that disruption is constant and inevitable. They've learned to absorb the shockwave that change brings, and can use that energy to transform their companies and their careers.
At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage. Through one-on-one conversations between speakers and Wired editors and interaction with the speakers, you'll see how disruption is transforming the way smart organizations make decisions, keeping them on a steady path to growth.
Chris Anderson is the co-founder and CEO of 3D Robotics and founder of DIY Drones. From 2001 through 2012 he was Editor in Chief of Wired Magazine, AdWeek’s “Magazine of the Decade” (2009). Before Wired Chris was with The Economist for seven years, and prior to that spent six years at the two leading scientific journals, Nature and Science.
Bre Pettis builds infrastructure for creativity. Passionate about all things DIY, he is a co-founder of MakerBot Industries, the Brooklyn-based company that's bringing computer-controlled fabrication to the work benches of inventors, hobbyists, and mad scientists everywhere. The company's low-cost 3-D printers turn digital design files into physical objects, vastly reducing the cost and time required to prototype new products, manufacture custom parts, or realize art projects. MakerBot hosts the online community, Thingiverse, where users share designs and collaborate on open source hardware.
Pettis is also a founder of the hacker collective NYCResistor. He created the History Channel TV show History Hacker, produced and hosted Make magazine's Weekend Projects video series, created new media for Etsy.com, and taught art in the Seattle public schools.