Mapping Desire: Exploring the Science of Online Recommendations featuring Caterina Fake, Cofounder, Hunch; with Jason Tanz.
Disruption happens. A technology breakthrough. A shift in consumer demand. A rise, or fall, in a critical market. Any of these can rewrite the future of a company -- or a whole industry. If you haven't faced this moment, you will soon. It's time to change the way you run your business. Now what?
How you decide to respond is what separates the leaders from the left behind. Today's smartest executives know that disruption is constant and inevitable. They've learned to absorb the shockwave that change brings, and can use that energy to transform their companies and their careers.
At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage. Through one-on-one conversations between speakers and Wired editors and interaction with the speakers, you'll see how disruption is transforming the way smart organizations make decisions, keeping them on a steady path to growth.
Caterina Fake is the Founder and CEO of Findery, a social mobile application for places. Findery's members post notes around the world, telling stories about locations on a host of subjects such as personal history, local news and world history.
Previously, Fake was the cofounder of Hunch, a search and discovery engine, and Flickr, the popular photo sharing site. Hunch sought to build the "taste graph" of the Internet, mapping every user on the Internet to every entity, and their affinity for that entity. It was acquired by eBay in 2011. Flickr was one of the principal "Web 2.0" sites, integrating features such as social networking, community open APIs, tagging, and algorithms that surfaced the most popular content. It was acquired by Yahoo! in 2005.
Fake is Chairman of the Board of Etsy, on the Board of Directors of CreativeLive and Southern Exposure, and serves on the Advisory Board of the UC Berkeley School of Information. She was named to the Time 100 most influential people in the world, and has received Honorary Doctorates from RISD and The New School.
Jason Tanz is editor at large at WIRED, where he writes frequently for the web and print and helps set the brand’s editorial strategy. He has been at WIRED since 2007; previously he worked at Fortune Small Business, Fortune, and SmartMoney magazines. His work has also appeared in The New York Times, Esquire, and Spin, among many other publications, and he is the author of Other People’s Property: A Shadow History of Hip-Hop in White America. Tanz received a bachelor’s degree from Brown University.