You hear him frequently on public radio -- now meet the incomparable Dan Ariely when he introduces his new book The Upside of Irrationality!
The 2008 economic crisis taught us that irrationality is an influential player in financial markets. But it is often the case that irrationality also makes it way into our daily lives and decision-making -- in slightly different and vastly more subtle ways. In this enthralling follow-up to his New York Times bestseller Predictably Irrational, Dan Ariely shows how irrationality is an inherent part of the way we function and think, and how it affects our behavior in all areas of our lives, from our romantic relationships to our experiences in the workplace to our temptations to cheat.
Blending everyday experience with groundbreaking analysis and new research into our how we actually make decisions, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Using data from original experiments, he draws invaluable conclusions about how -- and why -- we behave the way we do, and reflects on ways we can make ourselves and our society better.
Dan Ariely is an Israeli American professor of psychology and behavioral economics. He teaches at Duke University and is the founder of The Center for Advanced Hindsight. Ariely's talks on TED have been watched over 4.8 million times. He is the author of Predictably Irrational and The Upside of Irrationality, both of which became New York Times best sellers, as well as The Honest Truth about Dishonesty.
"If you wanted to design a problem that people would not care about, it would basically look like global warming," says The Upside of Irrationality author Dan Ariely. His proposed solution? Manipulate variables people care about to solve problems, like their egos.