L2's Generation Next Forum dissects the characteristics, influence, and brand affinities of tomorrow's affluent consumers.
The largest gathering of prestige marketers in North America, L2 forums combine education and entertainment to inspire and enlighten.
Terri Walter serves as Microsoft's Chief Digital Marketing Storyteller, and she currently drives CMO outreach and evangelism for integrated digital marketing solutions within Microsoft's Consumer and Online Division. While at Razorfish, Walter most recently served as vice president of emerging media, and led a national team that strategizes in mobile, interactive television, social media, gaming, and digital signage across Razorfish's client base.
She was also the executive editor of Razorfish's Digital Outlook Report 2009 (which has been called a "must read for executives in digital marketing"), was co-author of Digital Mom, for which she was awarded a Stevie Award for Women in Business, and was chair for both the ARF Digital Media Council and the 4 AAAA's Mobile committee. Prior to Razorfish, Walter was VP of Marketing at DoubleClick (Google), where she led corporate marketing and research.