L2's Generation Next Forum dissects the characteristics, influence, and brand affinities of tomorrow's affluent consumers.
The largest gathering of prestige marketers in North America, L2 forums combine education and entertainment to inspire and enlighten.
Matthew Bishop is the U.S. business editor and New York bureau chief of The Economist. His new book, The Road from Ruin: How to Renew Capitalism and Put America Back on Top, with Michael Green, was published by Crown in February 2010. Philanthrocapitalism, his previous book (also with Mr. Green) was on the global revolution under way in philanthropy. Mr. Bishop is also the author of Essential Economics, The Economist's official layperson's guide to economics.