L2's Generation Next Forum dissects the characteristics, influence, and brand affinities of tomorrow's affluent consumers.
The largest gathering of prestige marketers in North America, L2 forums combine education and entertainment to inspire and enlighten.
After a ten-year stint in New York as the President of the arts and entertainment organization Gen Art, Adam Walden was lured to San Francisco in 2007 to run consumer and college marketing for Al Gore's Current TV.
He currently oversees West Coast operations and strategy for Noise, a full-service "business invention" company that creatively helps brands like Coca Cola, Six Flags, Chase, and Panasonic develop strategies, products, and platforms that authentically engage young adults. As social and casual gaming trends have piqued over the past few years, Noise has developed a successful practice defining strategies, designing, and producing games and interactive experiences.