Digital content will continue to transform traditional media. How old and new media make money during and after this transformation, however, remains uncertain - even as more and more content comes online, from traditional sources, independent producers and users themselves.
Which business models are working now and what will work in the future? How will emerging distribution models and new platforms affect the ways that new content is created?
Join the Commonwealth Club as a panel of experts examines the new business models for content creation, distribution and monetization.
This event was co-produced by Sheppard, Mullin, Richter & Hampton LLP.
Mitch Galbraith is COO of Funny or Die.
Evan Hansen is Editor In Chief of Wired.com. Evan Hansen joined Wired.com in April 2005 from CNET News.com, where he led consumer and media coverage.
Under his stewardship, Wired.com's traffic has grown fourfold, reaching more than 10 million unique visitors monthly. At the same time, Wired.com has been cited for journalistic excellence on several occasions, including being named best magazine website in 2009 by both the MPA and AdWeek. Wired.com received a 2009 ASME nomination for best interactive feature, and a 2008 Webby award for best writing. In 2007 and 2008, Wired.com won back-to-back honors for innovation in journalism from the Knight Batten foundation for experiments in user-generated reporting methods. Hansen has won numerous awards for technology reporting and writing, and, in 2006, was named as a finalist for the Gerald Loeb Award.
Martine Paris is Head of Content Acquisition and Video Monetization, PlaySpan Inc.
Brian Pass is a partner in the Entertainment, Media and Technology and Intellectual Property Practice Groups in the Shepard Mullin Century City Office.
Mr. Pass advises clients in all aspects of technology and media transactions, including the licensing, development and distribution of computer software and hardware; internet and new media licensing, development and marketing; online advertising; video gaming; IT and business process outsourcing; intellectual property and trade secret protection; broadband communications; interactive television and e-commerce.
Mr. Pass also advises companies on internet privacy and other regulatory issues affecting the Internet and e-commerce.
Hilary Schneider is executive vice president of Yahoo! Americas. In this role, Schneider is responsible for Yahoo!'s North, Central and South American business including advertising sales, partnerships and programming. Schneider reports directly to Yahoo!'s CEO Carol Bartz. Schneider, who joined Yahoo in 2006, previously led the company's U.S. region, Global Partner Solutions and Local Markets and Commerce divisions.
Brent Weinstein is Head of the Digital Media at United Talent Agency, a leading talent and literary agency based in Beverly Hills, CA. Weinstein bridges the gap between agency clients and various forms of new media including interactive games, broadband, and mobile. Weinstein, along with a team of dedicated digital media agents, identifies and evaluates opportunities for the agency's actors, writers, directors, producers, and recording artists, in addition to numerous business-to-business and consumer-oriented technology and corporate clients.