The Foodtrepreneur: Twitter & Cupcakes delivered by Lev Ekster.
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Lev Ekster was born in Lavov Ukraine in 1983. He lived in Austria and Italy before moving to Brooklyn in 1990. Ekster attended Ithaca College and New York Law School and graduated in May 2009. Without skipping a beat or taking a vacation, the enterprising young entrepreneur launched New York City's first high end mobile gourmet cupcake truck CupcakeStop on June 3rd 2009. Now this May, Ekster will celebrate the launch of a second CupcakeStop truck in addition to his first store inside the new Limelight Marketplace in New York City.
At Ithaca College, Ekster graduated with a BS in Business Administration as a Management major and Legal Studies minor. Lev missed NYC's nightlife and formed 100 Proof Promotions to organize events for fellow students at local venues and employed over 20 classmates. He then moved back to New York City to attend New York Law. While there, he started his first online business called Outlines.com, a one-stop-shop for law school related resources. Lev also served as a law clerk for a Kings County Supreme Court judge and as a summer associate at Grundfeld, Desiderio, Lebowitz, Silverman & Klestadt LLP.
Lev was on his way to securing a position at a major international law firm, but the change in the economy took that off the table. During late nights studying, Ekster would take breaks to trek to a popular bakery to wait in line for a sweet treat, but was disappointed with what was supposed to be the "best of the best" the city had to offer. Lev decided he could do better. Thus, the concept for CupcakeStop was born. New York City's first mobile cupcake truck offers high end, delicious, fresh-baked cupcakes of every variety.
He went through the daunting start-up procedures, securing a seemingly non-existent vendor license and staffing permits, obtained and wrapped the enormous new truck with the company's signature logo that he designed. He created and launched the company's website www.cupcakestop.com and then personally taste-tested nearly 1,000 cupcakes until he found the perfect pastry chef. He uses social media as his number one marketing tool with over 11,000 followers on Twitter and a legion of facebook fans that learn about his truck's every move so they can locate these unbelievable baked goods.
Lev donates any left over cupcakes from the day to City Harvest, the New York based non-profit organization dedicated to feeding the homeless. He has organized events for the Jewish Law Students Association, with proceeds going to JNF Blueprint and Amit Children. He has participated in three Cystic Fibrosis fundraisers and been involved with a community service program with Dorot, delivering holiday care packages to the elderly.