Organizing for Digital and Social Media is an intensive clinic addressing the metrics, structure, and culture that increase return on digital investments.
As prestige brands scramble to shift resources from traditional marketing to new media initiatives, they are forced to confront a number of questions:
How to set digital goals? Where does social media sit in the org chart? When to use new forms of data to drive decision making? How to measure and incentivize success? How to leverage digital resources across multiple brands and business functions?
Through insight, best practices and discussions, the Organizing for Digital and Social Media Clinic will address these tough but important questions and provide actionable tactics to adapt within your company.
Dr. Sharon Novak has over ten years of experience providing strategic planning and operations management solutions for luxury retail, private equity, automotive, and electronics firms worldwide, on projects including market entry planning, product positioning, supplier selection, benchmarking and design of staff hiring and training guidelines.
Dr. Novak's work was cited in the 2009 Nobel Prize in Economics, and her strategic advice has been reviewed and promoted by McKinsey & Company in advising executives on performance improvements.
Dr. Novak received a BA degree from the University of California at Berkeley and a PhD from MIT. Her teaching engagements include faculty and visiting faculty positions at the Kellogg School of Management, MIT, the University of Tokyo, and UCLA. She received the Kellogg School of Management Chair's Core Teaching Award for 2003-2004 and for 2001-2002. Prior to joining MIT and the Kellogg School of Management, Dr. Novak worked for Los Alamos National Laboratory at its Superconductivity Technology Center; for the Senate Foreign Relations Committee on high tech trade issues, and as a research assistant for the Harvard Business School and the MIT Sloan School of Management.