Organizing for Digital and Social Media is an intensive clinic addressing the metrics, structure, and culture that increase return on digital investments.
As prestige brands scramble to shift resources from traditional marketing to new media initiatives, they are forced to confront a number of questions:
How to set digital goals? Where does social media sit in the org chart? When to use new forms of data to drive decision making? How to measure and incentivize success? How to leverage digital resources across multiple brands and business functions?
Through insight, best practices and discussions, the Organizing for Digital and Social Media Clinic will address these tough but important questions and provide actionable tactics to adapt within your company.
With a successful career in retail, David Duplantis championed the development of and now leads Coach's Global Web & Digital Media group. He and his team are singularly focused on presenting a compelling global brand experience in all digital media.
For over a decade, Duplantis led the North American Retail division's merchandising, marketing, planning and allocation functions. During this time, he helped reposition the Coach brand from a traditional house of leather known for quality and craftsmanship, to a fashion brand with over 3 billion dollars in sales. Before joining Coach, Duplantis held merchandising roles within J. Crew and Gap, Inc. where he was credited for rigorously driving businesses.
David Duplantis, SVP of Global Web and Digital Media at Coach, describes the process of building the digital media group for Coach and establishing a web presence for the luxury brand using Facebook, Twitter, and other social media tools.